Begin your trade show prep by defining your Ideal Customer Profile—specifically, which industries, company sizes, and pain points make for your best prospects. Research attendee lists and focus on the decision-makers most likely to be at the show. Craft a plan for how you’ll engage these companies—consider scheduling meetings in advance or preparing targeted insights. By aiming for quality over quantity and honing in on your ICP, you’ll stand out from the crowd and forge connections that lead to real results.