Consultative selling hinges on a shift in attitude—from being a mere salesperson chasing deals to becoming a trusted expert who offers valuable, research-backed insights. It explains how traditional consultancies like Boston Consulting Group deliver high-impact guidance by leveraging specialized knowledge, and suggests that anyone can build a similar level of expertise by attending industry events, learning continuously, and speaking with a variety of prospects. This accumulated insight not only sets you apart from competitors but also allows you to provide significant value—comparable to that of top consulting firms—even before any sale is made.