INSIGHT 1 ........ turnover up 22% in trade
INSIGHT 2 ........ lead times slipping industry-wide
INSIGHT 3 ........ new tariff hits Q3 margins
Before you make the call, you should already know who you're calling, what's actually urgent for them, and what you're going to say that's worth their time. The Recon is THE FOUNDATION's research and planning course: how to build insights, pick the right channels, and track the numbers that tell you whether your system is actually working.
One-time payment. Included free with The Foundation OS at $399/month.
A real problem that isn't urgent still doesn't turn into a sale. Most sellers show up without an insight worth sharing and without a way to tell a bad week from a slow month. The Recon fixes the work that happens before the call, so the call itself gets easier.
You pitch a problem that isn't actually pressing right now, so nothing moves, no matter how good your solution is.
You show up without an insight, so the conversation stays on the surface: weather, weekend, and nowhere.
No metrics, so you can't tell a bad week from a slow month, and you can't fix what you can't see.
Not theory. The actual research process, five to ten insights, a working system, and the weekly numbers that tell you exactly where to fix it.
Not sure yet? Start with The Blueprint, our full foundation course, free. No card, no trial clock. Or join The Foundation OS and put The Pipeline Promise behind your whole system: do the work, and if your pipeline is not moving after 30 days, a 1:1 session with Daniel is on us.
Daniel Shand has spent 20+ years selling B2B, cold call to closed contract. $100M+ in career sales. Dozens of pipelines built from $0 to $1M+. He runs two live coaching sessions every week, and this course teaches the exact prep work he does before every one of his own calls.
No. The Hunt is the outreach and list-building system. The Recon is what happens before and around it: identifying who's urgent, building insights, and tracking the metrics that tell you if the whole thing is working. Get both in The Foundation OS.
Start with five to ten. Video 4 walks you through building that list and adding to it every week, so you always have something worth saying before you ever pick up the phone.
No. Paper and pen or a simple spreadsheet works fine. Video 5 covers this directly: don't waste a month picking the perfect CRM when you could be making calls.
That's exactly what tracking is for. Bad numbers point you to the specific stage that's broken, activity, conversion, or targeting, so you can fix that one thing instead of guessing at the whole system.
We do not do cash refunds and we do not hide it. We do something better: start free with The Blueprint, and inside the OS, The Pipeline Promise means a free 1:1 with Daniel if your pipeline is not moving after 30 days of doing the work. We coach you until you are unstuck.
Build the system this week. Track it weekly. Walk into every call already knowing the answer.
Get The Recon · $399More Sales. More Money. Less Stress.