DAY 1 ... call + email 1
DAY 3 ... email 2, same thread
DAY 5 ... call, different time
DAY 8 ... the value touch
DAY 10 .. call + loop-closer
You sent the proposal. They said it looked great. Then two weeks of nothing. That deal didn't die from rejection, it died from silence, and silence is a seller problem. Nearly half of salespeople follow up once and quit, right as eighty percent of sales are just getting started. The Cadence builds the system that never goes quiet: the emails, the calls, the value touches, and the plays that bring dead deals back.
One-time payment. Included free with The Foundation OS at $399/month.
Follow-up isn't a personality trait. It isn't hustle or bravery. Sellers who follow up well have a system, and the system does the remembering. If your follow-up lives in your head, you don't have follow-up. You have anxiety with a to-do list.
You follow up when you happen to think of it. The loud deals get attention, the quiet ones get forgotten, even though the quiet ones are often bigger.
Every touch is some version of "just checking in." That's you asking the buyer to do work for you. There's nothing in it for them, so they don't reply.
The cadence trails off with no defined last touch. Every quiet deal stays half-open forever, cluttering your pipeline and your head.
Not theory. The actual emails, the actual call scripts, the actual calendar. Build it once this week and every deal you touch has a track, a next date, and an ending.
Not sure yet? Start with The Blueprint, our full foundation course, free. No card, no trial clock. Or join The Foundation OS and put The Pipeline Promise behind your whole system: do the work, and if your pipeline is not moving after 30 days, a 1:1 session with Daniel is on us.
Daniel Shand has spent 20+ years selling B2B, cold call to closed contract. $100M+ in career sales. Dozens of pipelines built from $0 to $1M+. He runs two live coaching sessions every week, and this course teaches the exact cadence he runs on his own deals.
No. Every touch in this system gives before it asks, an idea, an article, an intro, a genuine question. The goal is buyers being glad to hear from you, not annoyed. The workbook keeps you on that side of the line.
The default spine is five touches over ten working days, most of them two to four sentences. Video six shows you how to batch a month of value touches in one sixty-minute session, so this runs on minutes a day, not hours.
Yes. Video seven is built for exactly that: the pattern-break, the takeaway, and the honest last word, in that order, for deals that have been quiet for months.
No. The system runs on your calendar and your inbox. If you have a CRM, great, it logs the same touches. If you don't, the workbook tracker carries it just fine.
We do not do cash refunds and we do not hide it. We do something better: start free with The Blueprint, and inside the OS, The Pipeline Promise means a free 1:1 with Daniel if your pipeline is not moving after 30 days of doing the work. We coach you until you are unstuck.
Build the cadence this week. Run it for thirty days. Watch your quiet deals disappear.
Get The Cadence · $399More Sales. More Money. Less Stress.