GIVE .............. only with a trade
FLOOR ............. set before the call
CONCESSION ........ never invented live
Give a discount with nothing back and you've taught the buyer your first number was fiction. Leverage teaches you to negotiate with trades instead: when you give something, you get something. Set your price floors and trade rules in writing before the call, so you never invent a concession under pressure. Real walk-away strength doesn't come from bravado. It comes from pipeline coverage.
One-time payment. Included free with The Foundation OS at $399/month.
Most sellers walk into a negotiation with no floor, no trade rules, and no plan beyond hoping it goes well. Then the pressure hits and the first move is a discount. Leverage is the discipline of deciding your floors and trades in writing, before you ever need them.
Price objection lands, price drops, and nothing else moves. You just taught the buyer your first number was fiction.
Without a floor and trade rules set in advance, you're negotiating live, under pressure, against someone who prepared.
If this is your only live deal, the buyer can feel it. Real leverage comes from coverage, not confidence.
This course is step six of the 8-step process taught across The Foundation. It's the precursor to Black Belt Negotiation, our advanced playbook for late-stage deals that need more.
Written before the call: what you'll give, and what you'll get back for it.
Set in advance, so nothing gets invented under pressure at the table.
Built from real pipeline coverage, not bravado you can't back up.
Not theory. The actual floors and trade rules you set before your next negotiation, not during it. Give something, get something, every time.
Not sure yet? Start with The Blueprint, our full foundation course, free. No card, no trial clock. Or join The Foundation OS and put The Pipeline Promise behind your whole system: do the work, and if your pipeline is not moving after 30 days, a 1:1 session with Daniel is on us.
Daniel Shand has spent 20+ years selling B2B, cold call to closed contract. $100M+ in career sales. Dozens of pipelines built from $0 to $1M+. He runs two live coaching sessions every week, coaching sellers through the same process taught in this course.
Leverage covers the fundamentals: trades instead of discounts, and price floors and trade rules set in advance. Black Belt Negotiation is the advanced, late-stage playbook for the deals that need more. Take Leverage first.
Leverage isn't bravado. Real walk-away strength comes from pipeline coverage, having other real deals in motion, so you're never negotiating from need. Build that first and the rest of this course gets easier to use.
No. This course is about rules you set in advance, not lines you perform live. Trade rules and price floors, written down before the call, so nothing gets invented under pressure.
It means you never discount without a trade. When you give something, you get something back, in writing, decided before you're under pressure. Discounting without a trade just teaches the buyer your first number was fiction.
We do not do cash refunds and we do not hide it. We do something better: start free with The Blueprint, and inside the OS, The Pipeline Promise means a free 1:1 with Daniel if your pipeline is not moving after 30 days of doing the work. We coach you until you are unstuck.
Set your floors and trade rules before your next negotiation, not during it. Give something, get something, every time.
Get Leverage · $399More Sales. More Money. Less Stress.