Floor Game: Work the Trade-Show Floor Like It's Your Pipeline

The booth doesn't sell.
You do.

You paid for the booth, printed the banner, and still spent three days waiting for people to wander over. Floor Game gives you the Ideal Customer Profile and game plan before you ever land at the show, the booth technique and notepad system while you're on the floor, and the Reverse Trade Show move and follow-up plan that turn three days into real pipeline.

One-time payment. Included free with The Foundation OS at $399/month.

Your show, planned before you land

Your Ideal Customer Profile

INDUSTRY ......... who they are
COMPANY SIZE ...... how big they are
PAIN POINTS ....... what stops them
DECISION-MAKER .... who says yes

At the booth

✓Name, company, next step, on the notepad
✓Skip the intro, ask what brought them over
✓Every conversation ends with a next step

The Reverse Trade Show

"Visit their booth near the end.
Be brief, have a reason, then
follow up inside 48 hours.

You're not losing the show. You're standing at a booth hoping someone wanders over.

Trade shows are loud and every booth looks the same after the first hour. Most sellers show up without a target list, wait behind the table for foot traffic, then let three days of notes go cold in a bag on the flight home. The floor rewards a plan, not a bigger booth.

LEAK 01

The maybe crowd

Without an Ideal Customer Profile, you're pitching everyone who walks by instead of the handful of companies who actually buy.

LEAK 02

Waiting at the table

Standing behind the booth while your best prospects walk the floor past you, never knowing you were there.

LEAK 03

The cold follow-up

Notes sit in a bag for a week, and by the time the email goes out, the prospect has forgotten your name.

A plan before the show. A game on the floor. A follow-up that closes.

V1Ideal CustomerDefine your Ideal Customer Profile and build a targeted prospect list before you ever arrive.

V2Game PlanTurn your prospect list into a connection strategy: pre-arranged meetings, peak foot-traffic times, and casual meetups.

V3AmmunitionPrepare the insights and the show-specific offer that give every prospect a reason to take the next step.

V4SettingBuild a booth that stops people in their tracks: display, demos, and giveaways that reinforce the brand instead of just filling a bag.

V5TechniqueRun the notepad system, keep every conversation short and purposeful, and end each one with a clear next step.

V6BorderlessMaximize your time on the floor: work the quiet moments, invite the right prospect to coffee, and skip the non-prospects.

V7Reverse! Wrapping Up StrongRun the Reverse Trade Show technique on the way out, then follow up inside 48 hours while you're still top of mind.

A trade show is not luck. It's a system. Now you have it.

Not theory. The actual Ideal Customer Profile worksheet, the actual notepad system, the actual follow-up templates, ready to run at your next show. One saved booth budget pays for this course many times over.

The no-risk way in

Not sure yet? Start with The Blueprint, our full foundation course, free. No card, no trial clock. Or join The Foundation OS and put The Pipeline Promise behind your whole system: do the work, and if your pipeline is not moving after 30 days, a 1:1 session with Daniel is on us.

A seller who still sells.

Daniel Shand has spent 20+ years selling B2B, cold call to closed contract. $100M+ in career sales. Dozens of pipelines built from $0 to $1M+. He runs two live coaching sessions every week, and this course teaches the exact floor system he uses to turn trade shows into pipeline.

I don't have a big booth budget. Does this still work?

Yes. The Ideal Customer Profile, the notepad system, and the follow-up plan don't cost extra money. They cost preparation, and that's what separates a booth that gets walked past from one that gets remembered.

What if the show doesn't give us an attendee list?

You can still build your target list. Research the companies exhibiting or attending, work out who's likely to be there by role, and align them to your Ideal Customer Profile before you land.

Does this cover the sales conversation after the show?

This course gets you the meeting and the notes. The follow-up call scripts and objection language live in First Contact and The Comeback. Get all of it in The Foundation OS.

What exactly is the Reverse Trade Show technique?

Instead of waiting at your booth, you visit the booths of your top prospects, collaborators, or partners near the end of the show. Keep it brief, have a clear reason for the visit, and treat it as targeted engagement, not wandering.

What if it does not work for me?

We do not do cash refunds and we do not hide it. We do something better: start free with The Blueprint, and inside the OS, The Pipeline Promise means a free 1:1 with Daniel if your pipeline is not moving after 30 days of doing the work. We coach you until you are unstuck.

The booth doesn't sell.You do.