THEFOUNDATION
Force Multiplier Track · Course 01 · Claude for Sales

You built the system.
Now multiply it.

Fifteen hours of your selling week go to research, drafting, proposals, and follow-up. This course installs Claude as your second seller: trained on your business, loaded with your playbook, working your process on every deal. You keep the calls. It does the typing.

One-time payment. Included free with The Foundation OS at $399/month.

The problem this kills

AI without your system is a fast intern with no training.

You have tried the chatbots. They write generic emails. Generic does not close. The gap is not the tool. It is that nobody loaded your playbook into it. That is exactly what this course does, click by click.

LEAK 01

The prep tax

Research before calls, notes after calls, proposals in the guilt pile. Fifteen hours a week that surround the selling but are not the selling.

LEAK 02

The blank page

Every follow-up composed from scratch. Composing is friction. Friction kills cadences, and deals die in silence.

LEAK 03

The generic AI

Prompts that produce mush because Claude does not know your ICP, your offer, your pricing logic, or your voice. Yet.

Inside the course · 10 videos, 2 to 4 minutes each

The exact setup, click by click.

V1The Force MultiplierWhat AI actually does for a seller, and the part nobody tells you.
V2Setup Done RightPlan, apps, privacy settings. Ten minutes that determine everything downstream.
V3Teach Claude Your BusinessYour Sales HQ: ICP, offer, pricing logic, process, voice. The end of generic.
V4Skills: Load Your PlaybookFive skills that make your best moves repeatable at machine speed.
V5THE LIST and The HuntRanked prospects and trigger events. Monday's hit list, in ten minutes.
V6The Recon in 90 SecondsAccount briefs before every call. The "no time to prep" excuse retires.
V7First Contact and The CadenceOpeners, sequences, voicemails, value touches. Drafted, not composed.
V8Discovery, Prepped Three DeepQuestion trees in, structured needs analysis out. Nothing lost.
V9Proposals, Comebacks, NegotiationSame-day proposals. Objections predicted and drilled before they land.
V10The Daily Rhythm + Design DeskTen minutes a day, the weekly review prepped, and a design department at your desk.
The offer

Everything you need to install your second seller.

Not theory. The actual setup, the actual words, the actual files. One stalled deal revived or one afternoon of prep reclaimed pays for the course. You will get both in week one.

The no-risk way in

Not sure yet? Start with The Blueprint, our full foundation course, free. No card, no trial clock. Or join The Foundation OS and put The Pipeline Promise behind your whole system: do the work, and if your pipeline is not moving after 30 days, a 1:1 session with Daniel is on us.

Claude for Sales · what you get
  • 10 setup videos · the complete install, from account to operating rhythm
  • The Claude for Sales Workbook · 8 pages of checklists, skill templates, prompt starters
  • The Claude Tool Pack · the connector stack and the 10 Foundation skills, in install order
  • The five playbook skills · account brief, outreach drafter, call prep, proposal builder, comeback coach
  • Certificate on completion · Foundation certified
  • Live help · bring your setup to group coaching, twice weekly with the OS
$399 one-time · or included with all 16 courses in The Foundation OS, $399/month
Start the install
Who is teaching this

A seller who still sells.

Daniel Shand has spent 20+ years selling B2B, cold call to closed contract. $100M+ in career sales. Dozens of pipelines built from $0 to $1M+. He runs two live coaching sessions every week, and this course teaches the exact AI setup he runs on his own deals.

I am not technical. Can I do this?

Yes. Every video is a 2 to 4 minute walkthrough of exactly what to click and what to type. If you can use email, you can do this. The workbook carries the checklists so nothing depends on memory.

Does Claude send emails for me?

No, and that is by design. Claude drafts, you send. Every message crosses your eyes before it crosses the wire. This course builds a faster you, not a spam machine.

What does Claude cost on top of the course?

Claude has a free tier, but the features this course uses live in the paid plans. Treat it like a CRM line item: it pays for itself the first week you stop doing research by hand.

I use a different AI tool.

The Force Multiplier track has a course for each major tool: Cursor, ChatGPT, Microsoft Copilot, Gemini, Perplexity, and Hermes. Same system, native setup for each. The comparison guide in your downloads maps every tool to every sales motion. Or get all of them with The Foundation OS.

What if it does not work for me?

We do not do cash refunds and we do not hide it. We do something better: start free with The Blueprint, and inside the OS, The Pipeline Promise means a free 1:1 with Daniel if your pipeline is not moving after 30 days of doing the work. We coach you until you are unstuck.

Same seller. Same system.
Fifteen hours back.

Install your second seller this week. The setup takes an evening. The hours come back forever.

Get Claude for Sales · $399

More Sales. More Money. Less Stress.